Everything is going digital from from calendars to trade show registration, . Digitally stored data can be easily managed by using the Internet and technology but can be vulnerable to information theft. Both you and your vendors should be equally concerned about the security of your event data. Be sure to ask the right questions to secure your data. If your vendor doesn’t seem to care, you should probably do business elsewhere. Traci...

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Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show...

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Finding a trustworthy trade show supplier can be difficult if you are new to the industry. Make sure you conduct extensive research before you do business for the first time. The Internet can be a reliable resource for finding the information you are looking for. A well organized, user friendly website doesn’t always guarantee a trustworthy company. Don’t agree to anything until you know you are getting what you are paying for....

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Portable trade show displays are a cost effective alternative to large, permanent displays. Incorporate portable displays in your booth to showcase new products and services. Portable displays come in a variety of options like pop-ups, fabric tension displays, and modular portable displays. George Castano offers insight into the benefits of using these types of displays at your next trade show in his blog, “The Many Advantages of...

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Are you ready to take your trade show exhibit overseas? Mike Thimmesch provides great tips to include on your planning check list in his article, “11 Quick Tips for International Exhibiting.” Plan ahead. Taking your trade show exhibit overseas requires more time, more money, more planning. Don’t wait to the last minute to start planning especially if this is your first international trade show. Do your research. Learn as much...

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Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways...

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