Giveaways are a great way to create awareness about your products and leave a positive impression about your brand.  Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.” Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like...

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Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.” Pre-show training. Properly train your team before the trade show. Training sessions should be held...

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A seating arrangement can set the tone for your event. Chairs that are aligned in a row can create tension in a room. If you’re goal is to encourage a social environment, opt for an inviting and engaging seating arrangement that can also inspire your guests. AFR Furniture Rental offers five tips for creating the most interactive, engaging seating arrangement possible in the article, “Five Ways to Make a Splash with Your General...

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Skyline Exhibits provided Exhibitor Central with the ultimate planning guide your next trade show event. The guide offers tips for before, during, and after your next trade show. Download worksheets to help you manage your budget, set your objectives, design your booth space, and selecting your booth staff. Timelines are also available to ensure you are completing tasks in the planning process on time. Topics covered in the trade show planning...

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Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...

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Learn the essential tips for maximizing the registration at your next trade show or event in the ePLY article, “25 Online Event Registration Tips That Sell Out Events.” The key component to a successful trade show event is a robust, user friendly online registration process. Follow the check list below to ensure your registration process is in tip top shape. Consistency. Your event registration website should match the overall...

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