Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...

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Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable...

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A floating event venue poses some unique challenges and twists on the typical suggestions for running a conference at a convention center. Even experienced event managers can miss seeing how a cruise conference differs from a convention center conference, according to an article by Lisa Apolinski. Apolinski is slated to be a media partner and keynote speaker at the Digimarcon Cruise in April, and will help run the conference. Some of...

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You don’t have to be an international traveler to appreciate the travel apps described in Planet of the Apps in ExhibitorLIVE! because many of them are alsouseful for travel in the U.S. But anyone who has struggled with converting foreign currencies on the fly, navigating strange airports, and lugging foreign-language dictionaries while exhibiting overseas, will want to check out the apps in this article. The first of the travel apps we...

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This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products. Overall, some...

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Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

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