There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

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Just as brick-and-mortar retail initially feared the impact of omnichannel retailers, the exhibition industry once worried that face-to-face could be replaced by virtual trade shows. According to Marty McGreevy, a 20-year veteran of the exhibition industry, there’s a parallel between how technology has influenced retail and trade shows. In both cases, the results have been for the better. In an article for Trade Show News Network (TSNN),...

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International shipping can present unexpected challenges for exhibitors. In a quick-read infographic, EXHIBITOR Online offers opinions and advice on international shipping from 10 exhibit-industry experts. Here are just a few of their don’t-miss tips: Using FedEx or UPS for international shipping is not the same as within the U.S. Follow customs-entry formalities for the country or region. Cindy McCormick, CTSM, senior manager, convention...

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Social media and content marketing can bring quick results. But how do you keep people coming back to your site after the show or event has ended? Tracy Cohen of Launch It takes us “under the hood” to learn about the long-term “internal workings” strategies of search-engine optimization, or SEO for events. In his article for Trade Show News Network, Cohen points out that search engines deliver results, not answers – and results are...

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The location of your trade show has a big impact on its “green factor.” Many convention centers are streamlining recycling and reducing water usage, while green construction processes are making complexes more green overall. In an article in Trade Show News Network, Shane Shirley, Trade Show Expert identifies the Top Ten Green Venues in the United States to help you find and environmentally friendly location for your next trade show. Here...

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Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

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