Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...

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Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next...

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Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...

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A First impression is everything at a trade show. It is important to catch the attention of trade show attendees as soon as they see your booth. The best way to stand out from your competitors is to create a eye catching theme for your booth. In Candy Adams’ aritcle, “What’s in a Theme?” she offers ideas for developing a theme for your trade show booth. Candy suggests you visit an art gallery to gain inspiration if you...

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Save money and plan ahead by having a check list for your next trade show. It can also ensure you are fully prepared and don’t forget any steps along the way. Eric Sink provides a great check list in his article, “A Trade Show Checklist, Born of Experience.” He believes that the best check lists are created after years of experience experience. Over time you learn what works and what doesn’t. Eric’s highlights...

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Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts. 10 powerful statistics of trade shows B2B exhibitions were 39.2% of B2B marketing budgets in 2011 81% of trade show attendees have buying authority The...

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