By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips...

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Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...

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Three-dimensional (3-D) printing is no longer a thing of the past. It has become one of the biggest technology game changers of the 21st century. In fact, things like clothing, jewelry, and figurines are already being created with this technology. 3-D printing is a relatively simple concept… two-dimensional images are scanned and then built using various textiles like plastics and metals. This new technology has expanded the design...

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Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show.  “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables...

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There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show. Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com. Ken compiled a list of essential do’s and...

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Some might say that going to trade shows and conventions sounds glamorous and exciting.  When the truth of the matter is you work long days on your feet, talk to hundreds of people until your throat is raw and you barely get enough sleep let alone quality sleep.  Plus, you live in fear that you will get the latest flu strain! Those of you who have been going to 2 to 10 day trade shows/trade fairs, conventions and conferences as long as I have...

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