Mobile event applications, while extremely helpful, can be very daunting if you don’t know where to start. Lawrence Coburn, co-founder of DoubleDutch, describes what you should look for when considering an event app. Keep these questions in mind when making your decision: Is it easy to use? New technology should be user-friendly and efficient. Don’t spend too much time creating or learning an application if the CMS (content management...

Read More

Do you struggle with finding dependable employees for your events? Have you ever encountered an emergency situation that left you understaffed? Two executives from Victory Marketing, a staffing agency geared towards the event and trade show industry, created EventStaffr as a solution to this common problem. Founder Vinny Antonio and Marketing Director Casey Ayars created the mobile app to meet the needs of event managers who are on the road, in...

Read More

Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean...

Read More

Our rapidly changing society demands increased stimulation; successful trade shows aren’t solely about information and networking anymore. Attendees are looking for innovation as well as immersive experiences that will stand out in their minds. In an article titled “Creative Disruptive Learning at Trade Shows and Events,” Marlys Arnold of Trade Show Insights explains how trade show organizers are pushing the envelope to create experiences...

Read More

According to the Center for Exhibition Industry Research, 81% of tradeshow attendees have buying authority. In other words, four out of every five people who pass your booth are potential paying customers. This translates to incredible business opportunities, but only if you know how to quickly grab their attention. Steve Murray, General Manager at SK Displays, explains, “All trade exhibitors have three main goals in mind: brand awareness,...

Read More

The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next...

Read More