Tracking the success of virtual trade shows may not be the same as conventional shows. Eric Vidal, Director of Marketing for InterCall Inc., provides a list of tips ensuring you are using proper metrics to gauge the success of virtual trade shows. In his article for Exhibitor Online, Eric suggests keeping metrics reports outside of only attendance rate to measure your events true performance. Target audience. Quantity does not necessarily...

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New reports show that the Trade Show Industry saw growth in the first quarter of 2015 despite much of the United States being blanketed in snow this winter. According to Rachel Wimberly’s article for Trade Show News Network, Trade Show Industry Grows Impressive 4.6 Percent in Q1 2015, “The Center for Exhibition Industry Research’s quarterly CEIR Index Report tracking growth to be 4.6 percent in Q1 2015, compared with the same time period...

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Often times, exhibitors competing against each other tend to opt for the biggest booth and most innovative gadgets possible. However, these types of trade show booths don’t necessarily stand out or help build relationships with attendees. Kristin Hovde of Smash Hit Displays has compiled a list of helpful tips to help you think outside the box in connecting with attendees. Booth staff interactions play a bigger in role in lead generation than...

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The price of airfare is always changing with the price of fuel continuously on the rise. Flight prices can quickly eat up the budget for your upcoming trade show or event. Consumer-Savings Expert, Andrea Woroch, has compiled a list of tips to help you find the best price available when searching for flights in her article, “Airfare Savings” for Exhibitor Online. Avoid Midday Flights. For most people, the ideal time to fly is midday. Flights...

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Having high quality visuals displayed at your booth is one of the most important aspects of exhibiting at a trade show. Event Attendees can quickly identify poor quality from good quality work. Play it safe by seeking out printer referrals from a colleague when looking for a new resource. Custom print houses are typically very knowledgeable and can guide you through the print process if you are printing for the first time. They can also advise...

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Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event...

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