The typical trade show floor looks like one trade show booth after another, rows of tables draped in cloth with bland backdrops. To build something that catches peoples’ attention, build a trade show booth that gives people a reason to check it out. Nathan Yerian tells us how simple it can be in his blog for HubSpot, “6 Tips for Building a Remarkable Trade Show Booth.” Make an Investment in Your Booth. Your company is already...

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Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance...

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There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

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Just as brick-and-mortar retail initially feared the impact of omnichannel retailers, the exhibition industry once worried that face-to-face could be replaced by virtual trade shows. According to Marty McGreevy, a 20-year veteran of the exhibition industry, there’s a parallel between how technology has influenced retail and trade shows. In both cases, the results have been for the better. In an article for Trade Show News Network (TSNN),...

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The Consumer Electronics Association (CEA)® will produce the premier 2015 International Consumer Electronic Show (CES) Asia in Shanghai, China. Scheduled for May 25-27, the event will take place at the Shanghai New International Expo Center (SNIEC). Shanghai, which has a population of 24 million, has two international airports and is the center of Chinese commerce. CEA announced that businesses from around the world are slated to present the...

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International shipping can present unexpected challenges for exhibitors. In a quick-read infographic, EXHIBITOR Online offers opinions and advice on international shipping from 10 exhibit-industry experts. Here are just a few of their don’t-miss tips: Using FedEx or UPS for international shipping is not the same as within the U.S. Follow customs-entry formalities for the country or region. Cindy McCormick, CTSM, senior manager, convention...

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