Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways...

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Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.” Pre-show training. Properly train your team before the trade show. Training sessions should be held...

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A seating arrangement can set the tone for your event. Chairs that are aligned in a row can create tension in a room. If you’re goal is to encourage a social environment, opt for an inviting and engaging seating arrangement that can also inspire your guests. AFR Furniture Rental offers five tips for creating the most interactive, engaging seating arrangement possible in the article, “Five Ways to Make a Splash with Your General...

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The Consumer Electronics Show (CES)  kicks off every year in Las Vegas, NV. Tech companies try to dazzle attendees by showcasing the latest tech innovations. Industry wholesale buyers are on the lookout for what will excite the average consumer and gauge their buying impulses for the coming year. Check out the hot trends from CES 2014. Drive traffic with creativity. Ballistic Case sells high tech, rugged protective cases for uber-active...

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Skyline Exhibits provided Exhibitor Central with the ultimate planning guide your next trade show event. The guide offers tips for before, during, and after your next trade show. Download worksheets to help you manage your budget, set your objectives, design your booth space, and selecting your booth staff. Timelines are also available to ensure you are completing tasks in the planning process on time. Topics covered in the trade show planning...

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We’re already two months into 2014, and by now you should have your business plan in place for the year. The new year brings more opportunities for improving your customer experience. Determine new ways to engage your customers and attendees at your next trade show. In Reagan Cook‘s article, “Creating a Sense of Delight: 6 Ways to Delight Your Customers in 2014” he suggests that companies challenge themselves to identify...

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