It’s not uncommon for experienced trade show exhibitors to develop bad habits over time.  Susan Ratliff, an experienced trade show exhibitor, provides a list of great reminders for avoiding bad habits in her article, “5 Bad Habits of Experienced Exhibitors.” Professionalism. Don’t cut corners. You shouldn’t use the venue provided sign for your booth. Hanging the generic sign will demonstrate poor planning and...

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Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...

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Learn the essential tips for maximizing the registration at your next trade show or event in the ePLY article, “25 Online Event Registration Tips That Sell Out Events.” The key component to a successful trade show event is a robust, user friendly online registration process. Follow the check list below to ensure your registration process is in tip top shape. Consistency. Your event registration website should match the overall...

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Ben Hindman, an event planning expert, is the Co-Founder of Splash – a full service online event registration company. In his recent video for Mashable, Ben discusses how you can leverage events and trade shows to build your brand’s online community. Connecting people with shared experiences creates awareness about your products. Ben believes you should leverage every team member by encouraging customer relationship building at...

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Budgeting for your next trade show is one of the most important steps when planning your event. Budgeting enables you to see where your money is being allocated and to effectively manage your expenses. Keep your budget simple, managers tend to neglect complicated budget tracking. The Exhibitor Online article, “Budgeting for Dummies and Time-Strapped Smart People” provides detailed budgeting strategies for calculating the cost of...

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Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show. In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting...

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