Measuring the Success of Virtual Trade Shows
Tracking the success of virtual trade shows may not be the same as conventional shows. Eric Vidal, Director of Marketing for InterCall Inc., provides a list of tips ensuring you are using proper metrics to gauge the success of virtual trade shows. In his article for Exhibitor Online, Eric suggests keeping metrics reports outside of only attendance rate to measure your events true performance. Target audience. Quantity does not necessarily determine success rate. Ideally, you should get decision makers with purchasing power and intent to attend...
read moreShow Industry Reports Growth in Q1 2015
New reports show that the Trade Show Industry saw growth in the first quarter of 2015 despite much of the United States being blanketed in snow this winter. According to Rachel Wimberly’s article for Trade Show News Network, Trade Show Industry Grows Impressive 4.6 Percent in Q1 2015, “The Center for Exhibition Industry Research’s quarterly CEIR Index Report tracking growth to be 4.6 percent in Q1 2015, compared with the same time period in 2014.” The industry hasn’t seen this much grown since 2007. Growth Metrics 19th consecutive...
read moreHow to Connect with Trade Show Attendees
Often times, exhibitors competing against each other tend to opt for the biggest booth and most innovative gadgets possible. However, these types of trade show booths don’t necessarily stand out or help build relationships with attendees. Kristin Hovde of Smash Hit Displays has compiled a list of helpful tips to help you think outside the box in connecting with attendees. Booth staff interactions play a bigger in role in lead generation than the appearance of your exhibit. Think Small. Bigger is not always better when it comes to trade...
read moreTips to Save on Airfare
The price of airfare is always changing with the price of fuel continuously on the rise. Flight prices can quickly eat up the budget for your upcoming trade show or event. Consumer-Savings Expert, Andrea Woroch, has compiled a list of tips to help you find the best price available when searching for flights in her article, “Airfare Savings” for Exhibitor Online. Avoid Midday Flights. For most people, the ideal time to fly is midday. Flights during the day typically cost more than early morning or red-eye flights. Andrea uses the example,...
read moreChecklist for Perfect Trade Show Visuals
Having high quality visuals displayed at your booth is one of the most important aspects of exhibiting at a trade show. Event Attendees can quickly identify poor quality from good quality work. Play it safe by seeking out printer referrals from a colleague when looking for a new resource. Custom print houses are typically very knowledgeable and can guide you through the print process if you are printing for the first time. They can also advise you on what will work best for you to ensure you get the best results. Ben Camerota, President of...
read moreGreat Website Elements
Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event Website.” Current Content | Don’t let your content become outdated. If you’re too busy to post content...
read moreGo Digital!
Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a tool for housing contact information. Leverage your business cards to market your products or service...
read more5 Tips For Drafting a Good Tweet for Your Trade Show
Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what, when, where, why) to help you communicate properly with your Twitter followers. Audience is extremely...
read moreHow to Secure Your Event Data
Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable personal information to registration websites and hackers want that information. It’s important to...
read moreExtend Show’s Success with Post-Event Marketing
The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees who had their badges scanned, with a listing of each exhibitor’s name, contact information and...
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