As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...

Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience. The first tip is to tell a story. Don’t just take a...

Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following...