The International Consumer Electronics Show is the largest trade show in the United States by far. It sets the standard for new exhibiting trends, and this year’s event featured over 4,000 booths. Exhibitor Magazine editor Travis Stanton walked a total of 40 miles over the course of 4 days to see every single exhibit. Here are a few of his favorites from CES 2016. Intel Corp. featured an extravagant stand full of activities and presentations....

It’s a great question for EXHIBITOR’s Ask Mr. Green blog: how long should you keep an exhibit to be environmentally responsible? The question came from a company that was thinking of replacing their exhibit after seven years. So what’s the lifespan of green exhibits? Tom Bowman, president of Bowman Global Change in Signal Hill, California responds by first stating that on average, an exhibit lifespan is a little more than five...

Getting people to click through from Twitter to your event’s site or microsite can be a challenge, even if you have an established Twitter following. To generate the highest possible click-through rate (CTR), there are specific things you should do, according to social-media scientist Dan Zarrella of HubSpot, Inc. Zarella recently analyzed more than 200,000 tweets to come up with some tips for what works and what doesn’t in terms of...

Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show...

Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways...