International shipping can present unexpected challenges for exhibitors. In a quick-read infographic, EXHIBITOR Online offers opinions and advice on international shipping from 10 exhibit-industry experts. Here are just a few of their don’t-miss tips: Using FedEx or UPS for international shipping is not the same as within the U.S. Follow customs-entry formalities for the country or region. Cindy McCormick, CTSM, senior manager, convention...

Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal...

Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or...

Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...

Budgeting for your next trade show is one of the most important steps when planning your event. Budgeting enables you to see where your money is being allocated and to effectively manage your expenses. Keep your budget simple, managers tend to neglect complicated budget tracking. The Exhibitor Online article, “Budgeting for Dummies and Time-Strapped Smart People” provides detailed budgeting strategies for calculating the cost of...