Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline...

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Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth. Logo. This first step is a no-brainer....

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There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

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You can never be over prepared for a trade show. In Inc Magazine’s “8 Tricks of the Trade Show” offers great advice on how to prepare yourself for your next show. Use these tips and tricks to add to your own plan to make your next trade show even more successful. Be on the offense, not the defense. You’re not exhibiting at a trade show to defend yourself against your competition. You’re their to showcase your...

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