When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your...

Showing up and exhibiting are important parts of the trade show process, but the most critical step is creating the initial plan of action. Extensive planning should be done months prior to the actual event. Michelle Smith of Skyline Trade Show Tips explains why preparation is the most important aspect of the trade show process. Review all your materials before you begin. Thoroughly read the exhibitor manual and note any specific deadlines. Be...

Trade shows can be very profitable investments for any size business. With direct access to hundreds or even thousands of prospective clients, it’s an opportunity you won’t find anywhere else. They typically last only three days, so you have to make the most of the limited timeframe. John Berwick, freelance technical writer, provides insight on generating targeted leads in his article, “How to Drive Targeted Traffic To Your Trade Show...

Selecting a trade show can be extremely overwhelming. Browsing trade show calendars, planning exhibits, and sorting through the array of choices are obstacles everyone must face. One of the most common questions among trade show planners is “What shows are best for my industry?” The Tradeshow Network Marketing Group has put together a process to help you determine the best trade show for your business. Develop a marketing plan with...