Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display. Location. Trade shows usually...

The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next...

Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...