Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...

Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next...

Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...

Save money and plan ahead by having a check list for your next trade show. It can also ensure you are fully prepared and don’t forget any steps along the way. Eric Sink provides a great check list in his article, “A Trade Show Checklist, Born of Experience.” He believes that the best check lists are created after years of experience experience. Over time you learn what works and what doesn’t. Eric’s highlights...

Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling...