Mobile event applications, while extremely helpful, can be very daunting if you don’t know where to start. Lawrence Coburn, co-founder of DoubleDutch, describes what you should look for when considering an event app. Keep these questions in mind when making your decision: Is it easy to use? New technology should be user-friendly and efficient. Don’t spend too much time creating or learning an application if the CMS (content management...

Rob Hamlin of Trade Show News Network, recently read a report regarding the proposed technology for the 2020 Summer Olympics in Tokyo. The report stated that there could be tech-savvy toilets that record blood pressure and body temperature. The report prompted Rob’s article, “How Much is Too Much When It Comes to Event Technology?” Rob suggests that technology could quickly become a distraction if trade show exhibitors continue to compete...

A $2.5 million investment by the Anaheim Convention Center and Anaheim/Orange County Visitor & Convention Bureau (ACC) was unveiled in January, according to an article by Trade Show News Network. The upgrade means ACC will be one of the first convention centers to offer free wireless access in all areas of the venue. The ACC partnered with Smart City Networks for the installation of the new Cisco-based high-density network. The new system...

An engaging trade show video is an eye-catching way to draw prospects to your booth, and an effective method for engaging prospects. Jim Staylor of Staylor-Made Communications explains how a video presentation helps build business in his article, Trade Show Videos Babysit Prospects. A video can be a visual demonstration of a company’s expertise, credentials and workflow. This tells attendees why they should stay and learn more, turning...

Just as brick-and-mortar retail initially feared the impact of omnichannel retailers, the exhibition industry once worried that face-to-face could be replaced by virtual trade shows. According to Marty McGreevy, a 20-year veteran of the exhibition industry, there’s a parallel between how technology has influenced retail and trade shows. In both cases, the results have been for the better. In an article for Trade Show News Network (TSNN),...