There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

International shipping can present unexpected challenges for exhibitors. In a quick-read infographic, EXHIBITOR Online offers opinions and advice on international shipping from 10 exhibit-industry experts. Here are just a few of their don’t-miss tips: Using FedEx or UPS for international shipping is not the same as within the U.S. Follow customs-entry formalities for the country or region. Cindy McCormick, CTSM, senior manager, convention...

The location of your trade show has a big impact on its “green factor.” Many convention centers are streamlining recycling and reducing water usage, while green construction processes are making complexes more green overall. In an article in Trade Show News Network, Shane Shirley, Trade Show Expert identifies the Top Ten Green Venues in the United States to help you find and environmentally friendly location for your next trade show. Here...

Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article,...