Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...

The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show. Brian Offenberger is the CEO of After Marketer Club, and in his video  he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other...

Save money and plan ahead by having a check list for your next trade show. It can also ensure you are fully prepared and don’t forget any steps along the way. Eric Sink provides a great check list in his article, “A Trade Show Checklist, Born of Experience.” He believes that the best check lists are created after years of experience experience. Over time you learn what works and what doesn’t. Eric’s highlights...

It is important to promote a good message that connects with your audience at a trade show. Promoting an eco-friendly image is a great way to grab attention at a trade show. In the article, “3 Eco-Friendly Sponsorship Ideas for Your Next Trade Show” Jason Tunick suggests three great eco-friendly ideas to try at your next trade show. Branded recycling bins. Putting your company’s name and logo on a recycling bin is sure to...