There’s always a chance that a component of your exhibit will get damaged from the time it is shipped to setting up on the day of the event. It’s your responsibility to anticipate what could go wrong, take steps to prevent it, and know how to fix it. In her article, “Damage Control,” Candy Adams of Exhibitor Online explains how to prepare for disasters before, during, and after the show. Prepare for dangers in the shipping and...

One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray...

Trade shows and exhibit booths are excellent tools for promoting your company and increasing your customer base. But creating exhibition materials and setting up booth space is just the beginning. Trade shows can have tough crowds; many attendees have seen countless exhibitions. A recent article by The Tradeshow Network titled “Exhibition Marketing Ideas for Beginners” includes a few useful tips to stand out from the crowd. Think inbound....

Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean...

According to the Center for Exhibition Industry Research, 81% of tradeshow attendees have buying authority. In other words, four out of every five people who pass your booth are potential paying customers. This translates to incredible business opportunities, but only if you know how to quickly grab their attention. Steve Murray, General Manager at SK Displays, explains, “All trade exhibitors have three main goals in mind: brand awareness,...