The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next...

Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and...

Data is usually considered a very valuable resource for most companies. It enables companies to make smart decisions based on trends and demographics. However, sometimes it’s not the most reliable resource. Rob Hamlin, director of exhibition services for Ungerboeck Software International, explains why data isn’t everything. In a pop-culture study published in the Journal of Operations Management, researchers studied how record label...

Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”. A Cash Cube is a...

As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...