Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

Technology is altering the way we approach and experience events, according to a Mashable article by James O’Brien. He points out some of the new roles being played by technology in event planning and how we interact at events, with views from experts in the events space. For example, event planners expect attendees to be engaged participants in everything from polling to augmented reality experiences. Event audiences now have more...

Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience. The first tip is to tell a story. Don’t just take a...

Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following...

Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four...