After the event is finished and your exhibit is being packed away, the work isn’t over yet. Complete your post-show analysis as soon as possible after the trade show while the experience is still fresh in your mind. A recent article by Trade-show-advisor.com offers effective follow up strategies that can make a drastic difference in your trade show results. Focus on High-Potential Leads. Prioritize outreach based on high quality leads. If...

It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a...

When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your...

Trade show participation is a great method to help you achieve multiple business goals. You can generate leads, promote products, build brand awareness, gain exposure, and so much more. The initial challenge is selecting an event that’s a good fit for your company. There are two main categories of trade shows: consumer and trade only. Consumer shows help you reach customers directly and should be considered if your main goal is to make sales....