Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling...

Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video...

By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips...

Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...

Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some...