Ben Hindman, an event planning expert, is the Co-Founder of Splash – a full service online event registration company. In his recent video for Mashable, Ben discusses how you can leverage events and trade shows to build your brand’s online community. Connecting people with shared experiences creates awareness about your products. Ben believes you should leverage every team member by encouraging customer relationship building at...

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Budgeting for your next trade show is one of the most important steps when planning your event. Budgeting enables you to see where your money is being allocated and to effectively manage your expenses. Keep your budget simple, managers tend to neglect complicated budget tracking. The Exhibitor Online article, “Budgeting for Dummies and Time-Strapped Smart People” provides detailed budgeting strategies for calculating the cost of...

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Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show. In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting...

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Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social...

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Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...

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The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show. Brian Offenberger is the CEO of After Marketer Club, and in his video  he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other...

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