Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling...

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Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video...

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Thailand is quickly becoming one of the top Asian destinations for large trade shows. In the past, Thailand was usually overshadowed by other Asian countries for their ability to provide ample event space and lodging for large conventions. Recently, Thailand decided to step up and do their best to compete with the other Asian markets. According to the article “Thailand Blends Authenticicty and Adventure for Unique Meetings” by Anna...

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A well-trained staff  can be a huge competitive advantage at a trade show. In her video, Linda Musgrove of TVLess.Com shares a variety of great tips for preparing your staff for your next trade show. Key staff training tips: High Energy. It’s important that your staff be motivated to sell and inform attendees about your product. Having good energy can be more inviting for trade show attendees. Knowledgeable. Staff members that know the...

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The Consumer Electronics Show (CES ) is the largest consumer electronics show in the world. Each year thousands of people flock to Sin City (aka Las Vegas) to be the first to catch a glimpse of the latest in technology and innovation. In the video, International Consumer Electronic Show (CES) 2014 , Laurie Lutz, Vice President of Operations for CES, tells viewers what they can expect to see at CES 2014 and how CES is a making an effort to Go...

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Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...

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