As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...

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Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions. Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect...

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Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential. Lead Generation Trade shows are a prime resource for generating...

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Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

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Typically, exhibit staffers are well equipped to interact with attendees and provide information immediately. But what happens when an unexpected question throws them for a loop? Matt Hill, President of The Hill Group, has a few tips on how to train your booth staff members to handle any situation. Prepare. Create a list of any odd questions your staffers received from attendees at the end of each day. Next, examine your company and industry...

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Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

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