Rob Hamlin of Trade Show News Network, recently read a report regarding the proposed technology for the 2020 Summer Olympics in Tokyo. The report stated that there could be tech-savvy toilets that record blood pressure and body temperature. The report prompted Rob’s article, “How Much is Too Much When It Comes to Event Technology?” Rob suggests that technology could quickly become a distraction if trade show exhibitors continue to compete...

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Tracking the success of virtual trade shows may not be the same as conventional shows. Eric Vidal, Director of Marketing for InterCall Inc., provides a list of tips ensuring you are using proper metrics to gauge the success of virtual trade shows. In his article for Exhibitor Online, Eric suggests keeping metrics reports outside of only attendance rate to measure your events true performance. Target audience. Quantity does not necessarily...

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The price of airfare is always changing with the price of fuel continuously on the rise. Flight prices can quickly eat up the budget for your upcoming trade show or event. Consumer-Savings Expert, Andrea Woroch, has compiled a list of tips to help you find the best price available when searching for flights in her article, “Airfare Savings” for Exhibitor Online. Avoid Midday Flights. For most people, the ideal time to fly is midday. Flights...

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Having high quality visuals displayed at your booth is one of the most important aspects of exhibiting at a trade show. Event Attendees can quickly identify poor quality from good quality work. Play it safe by seeking out printer referrals from a colleague when looking for a new resource. Custom print houses are typically very knowledgeable and can guide you through the print process if you are printing for the first time. They can also advise...

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Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event...

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Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a...

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