This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products. Overall, some...

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A $2.5 million investment by the Anaheim Convention Center and Anaheim/Orange County Visitor & Convention Bureau (ACC) was unveiled in January, according to an article by Trade Show News Network. The upgrade means ACC will be one of the first convention centers to offer free wireless access in all areas of the venue. The ACC partnered with Smart City Networks for the installation of the new Cisco-based high-density network. The new system...

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Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

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Technology is altering the way we approach and experience events, according to a Mashable article by James O’Brien. He points out some of the new roles being played by technology in event planning and how we interact at events, with views from experts in the events space. For example, event planners expect attendees to be engaged participants in everything from polling to augmented reality experiences. Event audiences now have more...

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Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience. The first tip is to tell a story. Don’t just take a...

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Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following...

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