Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four...

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Trade Show News Network tells the story of two public safety officers, Zabrina Patterson and Max Pitpan, who quickly responded to urgent calls for help that came through on their hand-held radios. It happened last October 2014 at the Pasadena Convention Center, when a co-worker unexpectedly experienced a serious medical emergency. Luckily, the Pasadena Center Operating Company (PCOC) had provided Patterson and Piitpan with the skills and...

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It’s a great question for EXHIBITOR’s Ask Mr. Green blog: how long should you keep an exhibit to be environmentally responsible? The question came from a company that was thinking of replacing their exhibit after seven years. So what’s the lifespan of green exhibits? Tom Bowman, president of Bowman Global Change in Signal Hill, California responds by first stating that on average, an exhibit lifespan is a little more than five...

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Getting people to click through from Twitter to your event’s site or microsite can be a challenge, even if you have an established Twitter following. To generate the highest possible click-through rate (CTR), there are specific things you should do, according to social-media scientist Dan Zarrella of HubSpot, Inc. Zarella recently analyzed more than 200,000 tweets to come up with some tips for what works and what doesn’t in terms of...

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This article is packed with practical and effective ideas for saving money on exhibit lighting. Written by Jeff Rudner, president of Exhibit Lighting Group Inc. in West Hills, California, the strategies are included in a response to an EXHIBITOR Q &A question about how to control costs on exhibit lighting design. Rudner distills his advice down to five budget-wise exhibit-lighting strategies: Bring your lighting-design partner into the...

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How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the...

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