Graphics are a key part of a successful trade show booth. Simple to read, high impact graphics should to be used to convey your brand and core marketing messages to trade show attendees. Trade show graphics come vary in price, print quality, and display options. In his latest video, graphics expert, The Sign Chef, features signage and graphics options available to accommodate your trade show needs and budget. Watch the video to learn...

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Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social...

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Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...

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Panoptix Events worked with the San Diego International Airport to recently unveil the new terminal at the airport. The Green Build Gala held for the opening of the new terminal in the spacious and stunning Sunset Cove portion of Terminal 2. The Gala was the crowning event before the ribbon cutting ceremony, and just one of the many grand opening events. The events were aimed at showcasing all of the hard work it took to make this work of art...

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The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show. Brian Offenberger is the CEO of After Marketer Club, and in his video  he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other...

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Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...

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