By now you have probably seen hashtags used on social media. Almost all social networking sites have incorporated the hashtag feature. Anything can become searchable by simply placing a hashtag in front of a word or phrase. Hashtags are also a great way to see what people are saying about your brand and what’s happening at the trade show. In Jenna Cooper’s recent article, “Using Hashtags at Trade Shows,” she provides tips...

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Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...

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Three-dimensional (3-D) printing is no longer a thing of the past. It has become one of the biggest technology game changers of the 21st century. In fact, things like clothing, jewelry, and figurines are already being created with this technology. 3-D printing is a relatively simple concept… two-dimensional images are scanned and then built using various textiles like plastics and metals. This new technology has expanded the design...

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Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...

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We all wish we were a bit more creative. Event managers are also marketers and creators of the story for our event.  At times, creating an original theme or a message that best conveys the products and services can be a struggle. This creative block has encouraged us to seek inspiration in reading. We have compiled a list of five books that may help you gain new insights on innovation and creativity. The bulleted list below each book title...

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Last month we featured the available pricing options for renting a booth for your upcoming trade show. Now that you’ve decided to rent a booth, it is important to consider the additional benefits of renting. Mel White of Classic Exhibits Inc. recently published an article called “Now That You’ve Decided to Rent Your Trade Show Exhibit.” In his article, he provides insight into things to consider when renting. First and...

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