At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and...

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The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

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The meetings industry is rapidly changing, and old practices just aren’t going to be as effective in the future. There is now a greater focus on connecting attendees, improving event quality, and making more personalized content. Marriott International has partnered with the Professional Convention Management Association to discuss insights from leading industry experts. The group has identified important upcoming trends and what we need to do...

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This year’s Consumer Electronics Show broke its own record from last year. The CES 2016 show floor spanned a massive 2.47 million square feet, an increase from last year’s 2.2 million. The event sprawled across the Las Vegas Convention Center, Sands Expo & Convention Center, and the Venetian, Wynn, Cosmopolitan, Aria, and Vdara hotels. The Consumer Technology Association owns and produces CES, the world’s largest technology show, which...

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Trade show marketing campaigns consist of many different strategies and techniques to catch the attention of attendees and prospects. One of the most effective and cost efficient methods of outreach is email marketing. Eric Dyson, Author at Nimlok Trade Show Marketing Tips, shares a few helpful hints for successful email marketing campaigns in his article, “Trade Show Marketing 101: Email Marketing Tips.” Before you write any content,...

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The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends? Personalize Digital Marketing. Implementing email marketing campaigns with personalization features...

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