Tips for International Exhibiting
Are you ready to take your trade show exhibit overseas? Mike Thimmesch provides great tips to include on your planning check list in his article, “11 Quick Tips for International Exhibiting.” Plan ahead. Taking your trade show exhibit overseas requires more time, more money, more planning. Don’t wait to the last minute to start planning especially if this is your first international trade show. Do your research. Learn as much as you can about the country, the city, the people, and the trade show regulations before your...
read more25 Ways to Cut Trade Show Costs
Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways to cut costs when you are on a tight budget. 1. Buy Used. Save up to 75% when you purchase a...
read moreIncrease Brand Recognition with Eco-Friendly Giveaways
Giveaways are a great way to create awareness about your products and leave a positive impression about your brand. Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.” Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like pamphlets and brochures. Providing guests with something to hold everything can help build a connection...
read moreTrade Show Tips | Motivate Your Staff
Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.” Pre-show training. Properly train your team before the trade show. Training sessions should be held leading up to your event to rehearse customer scenarios, how to ask the right questions, and ensure...
read moreMake a Splash with Seating
A seating arrangement can set the tone for your event. Chairs that are aligned in a row can create tension in a room. If you’re goal is to encourage a social environment, opt for an inviting and engaging seating arrangement that can also inspire your guests. AFR Furniture Rental offers five tips for creating the most interactive, engaging seating arrangement possible in the article, “Five Ways to Make a Splash with Your General Session Seating.” Visibility. For maximum productivity, use comfortable seats and arrange seating...
read moreCES Wrap Up | Technology Trends
The Consumer Electronics Show (CES) kicks off every year in Las Vegas, NV. Tech companies try to dazzle attendees by showcasing the latest tech innovations. Industry wholesale buyers are on the lookout for what will excite the average consumer and gauge their buying impulses for the coming year. Check out the hot trends from CES 2014. Drive traffic with creativity. Ballistic Case sells high tech, rugged protective cases for uber-active users like firefighters, emergency personnel, construction workers and of course, you and me! Ballistic...
read moreTrade Show Planning Tips
Skyline Exhibits provided Exhibitor Central with the ultimate planning guide your next trade show event. The guide offers tips for before, during, and after your next trade show. Download worksheets to help you manage your budget, set your objectives, design your booth space, and selecting your booth staff. Timelines are also available to ensure you are completing tasks in the planning process on time. Topics covered in the trade show planning guide. Setting objectives and measurable results Space selection Exhibit design Pre-show and show...
read more6 Ways to Delight Your Customers in 2014
We’re already two months into 2014, and by now you should have your business plan in place for the year. The new year brings more opportunities for improving your customer experience. Determine new ways to engage your customers and attendees at your next trade show. In Reagan Cook‘s article, “Creating a Sense of Delight: 6 Ways to Delight Your Customers in 2014” he suggests that companies challenge themselves to identify things they take for granted. Routine ideas can quickly become mundane for your customers. Reagan...
read more5 Bad Habits of Experienced Exhibitors
It’s not uncommon for experienced trade show exhibitors to develop bad habits over time. Susan Ratliff, an experienced trade show exhibitor, provides a list of great reminders for avoiding bad habits in her article, “5 Bad Habits of Experienced Exhibitors.” Professionalism. Don’t cut corners. You shouldn’t use the venue provided sign for your booth. Hanging the generic sign will demonstrate poor planning and show a disregard for professionalism. This common occurrence at trade shows should be avoided...
read moreParting Ways with Your Vendor
Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor. In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow some exhibit houses because of acquisitions and/or mergers. Win-Win vs. Win-Lose. When a...
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Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices