Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...

Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next...

Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...

It is important to promote a good message that connects with your audience at a trade show. Promoting an eco-friendly image is a great way to grab attention at a trade show. In the article, “3 Eco-Friendly Sponsorship Ideas for Your Next Trade Show” Jason Tunick suggests three great eco-friendly ideas to try at your next trade show. Branded recycling bins. Putting your company’s name and logo on a recycling bin is sure to...

You can never be over prepared for a trade show. In Inc Magazine’s “8 Tricks of the Trade Show” offers great advice on how to prepare yourself for your next show. Use these tips and tricks to add to your own plan to make your next trade show even more successful. Be on the offense, not the defense. You’re not exhibiting at a trade show to defend yourself against your competition. You’re their to showcase your...