There’s always a chance that a component of your exhibit will get damaged from the time it is shipped to setting up on the day of the event. It’s your responsibility to anticipate what could go wrong, take steps to prevent it, and know how to fix it. In her article, “Damage Control,” Candy Adams of Exhibitor Online explains how to prepare for disasters before, during, and after the show. Prepare for dangers in the shipping and...

Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth. Logo. This first step is a no-brainer....

One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray...

Trade shows and exhibit booths are excellent tools for promoting your company and increasing your customer base. But creating exhibition materials and setting up booth space is just the beginning. Trade shows can have tough crowds; many attendees have seen countless exhibitions. A recent article by The Tradeshow Network titled “Exhibition Marketing Ideas for Beginners” includes a few useful tips to stand out from the crowd. Think inbound....

Mobile event applications, while extremely helpful, can be very daunting if you don’t know where to start. Lawrence Coburn, co-founder of DoubleDutch, describes what you should look for when considering an event app. Keep these questions in mind when making your decision: Is it easy to use? New technology should be user-friendly and efficient. Don’t spend too much time creating or learning an application if the CMS (content management...