Dynamic displays at your booth are essential to the success of your show. A great display will serve as your company’s billboard to advertise your brand, products, or services to trade show attendees. It takes less than three seconds to attract someone’s attention, and one wrong design move can result in less traffic and lead generation. Kristin Hovde, website manager for Smash Hit Displays, has put together a few design tips to ensure trade...

A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior...

Technology is constantly evolving, and there are new products available that can strengthen your marketing arsenal. Janet Newenham, Community Manager at Meetingsbooker.com, has compiled a list of innovative tech tools that can benefit any trade show marketer! Social Playground. The Australia-based startup brings Instagram to life though a live printer that pulls images with a designated hashtag and creates high-quality, polaroid-style prints....

Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and...