Data is usually considered a very valuable resource for most companies. It enables companies to make smart decisions based on trends and demographics. However, sometimes it’s not the most reliable resource. Rob Hamlin, director of exhibition services for Ungerboeck Software International, explains why data isn’t everything. In a pop-culture study published in the Journal of Operations Management, researchers studied how record label...

Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”. A Cash Cube is a...

Online meetings are quickly becoming the norm due to the rise of technology and growing virtual workforce. However, they can prove to be counterproductive if not planned properly. Sabrina George, VP of Marketing at Onstream Media & Infinite Conferencing, shares her tips on how to make sure your time is well spent. Watch the clock. Prior to the meeting, send an agenda outlining the main points and allow everyone to prepare reports ahead of...

As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...

Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions. Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect...