A unique promotional concept is a great way to make your booth stand out and create a memorable experience for attendees. Successful trade show managers are constantly on the lookout for creative marketing strategies to elevate their exhibits. Randy Doran, Co-Owner of NextGen Event Co., lists three innovative ideas you can implement in your next trade show. Complimentary Headshots. Host a digital “photo lounge” at your booth and offer...

Trade shows and exhibit booths are excellent tools for promoting your company and increasing your customer base. But creating exhibition materials and setting up booth space is just the beginning. Trade shows can have tough crowds; many attendees have seen countless exhibitions. A recent article by The Tradeshow Network titled “Exhibition Marketing Ideas for Beginners” includes a few useful tips to stand out from the crowd. Think inbound....

The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media. Many trade show planners are incorporating digital strategies into their marketing...

A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential. Lead Generation Trade shows are a prime resource for generating...