The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as...

At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and...

Trade show planners are setting ambitious goals in 2016. With so many new possibilities, planners need to market their events better than ever before. Elizabeth Johnson of Trade Show News Network shares advice from the industry’s leading marketing experts. Here are some of their thoughts on how event marketing will evolve in 2016 and how to find success in the industry. Kevin Miller, President of Frost Miller, believes that 2016 will be a...

Two of the most common sponsorships sold by trade show planners are logos on event signage and branded promotional materials. Unfortunately, these methods are losing their spark. A Global Experience Specialists survey revealed that 29 percent of exhibitors are looking for unique sponsorship opportunities. Elizabeth Johnson of Trade Show News Network shares four creative ideas that increase sponsors’ ROI. Showcase a Product. Demonstrate the...

Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions. Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect...