Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four...

Trade Show News Network tells the story of two public safety officers, Zabrina Patterson and Max Pitpan, who quickly responded to urgent calls for help that came through on their hand-held radios. It happened last October 2014 at the Pasadena Convention Center, when a co-worker unexpectedly experienced a serious medical emergency. Luckily, the Pasadena Center Operating Company (PCOC) had provided Patterson and Piitpan with the skills and...

How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the...

There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you...