Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video...

Thailand is quickly becoming one of the top Asian destinations for large trade shows. In the past, Thailand was usually overshadowed by other Asian countries for their ability to provide ample event space and lodging for large conventions. Recently, Thailand decided to step up and do their best to compete with the other Asian markets. According to the article “Thailand Blends Authenticicty and Adventure for Unique Meetings” by Anna...

A well-trained staff  can be a huge competitive advantage at a trade show. In her video, Linda Musgrove of TVLess.Com shares a variety of great tips for preparing your staff for your next trade show. Key staff training tips: High Energy. It’s important that your staff be motivated to sell and inform attendees about your product. Having good energy can be more inviting for trade show attendees. Knowledgeable. Staff members that know the...

Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...

Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...