It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A...

Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits...

The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

The meetings industry is rapidly changing, and old practices just aren’t going to be as effective in the future. There is now a greater focus on connecting attendees, improving event quality, and making more personalized content. Marriott International has partnered with the Professional Convention Management Association to discuss insights from leading industry experts. The group has identified important upcoming trends and what we need to do...

There’s always a chance that a component of your exhibit will get damaged from the time it is shipped to setting up on the day of the event. It’s your responsibility to anticipate what could go wrong, take steps to prevent it, and know how to fix it. In her article, “Damage Control,” Candy Adams of Exhibitor Online explains how to prepare for disasters before, during, and after the show. Prepare for dangers in the shipping and...