When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

Showing up and exhibiting are important parts of the trade show process, but the most critical step is creating the initial plan of action. Extensive planning should be done months prior to the actual event. Michelle Smith of Skyline Trade Show Tips explains why preparation is the most important aspect of the trade show process. Review all your materials before you begin. Thoroughly read the exhibitor manual and note any specific deadlines. Be...

Trade shows can be very profitable investments for any size business. With direct access to hundreds or even thousands of prospective clients, it’s an opportunity you won’t find anywhere else. They typically last only three days, so you have to make the most of the limited timeframe. John Berwick, freelance technical writer, provides insight on generating targeted leads in his article, “How to Drive Targeted Traffic To Your Trade Show...

Attending and participating in trade shows related to your business are great ways to build your network and stay current with industry trends. There are countless shows that can be beneficial for your company, but exhibiting comes with a hefty price tag. Jess Ekstrom, CEO and Founder of HeadbandsOfHope.com, shares a few helpful tips to include on your trade show “to-do” list in order to make the most out of your next event. Utilize your...

  When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to...