When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

Attending and participating in trade shows related to your business are great ways to build your network and stay current with industry trends. There are countless shows that can be beneficial for your company, but exhibiting comes with a hefty price tag. Jess Ekstrom, CEO and Founder of HeadbandsOfHope.com, shares a few helpful tips to include on your trade show “to-do” list in order to make the most out of your next event. Utilize your...

  When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to...

It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A...

Trade show participation is a great method to help you achieve multiple business goals. You can generate leads, promote products, build brand awareness, gain exposure, and so much more. The initial challenge is selecting an event that’s a good fit for your company. There are two main categories of trade shows: consumer and trade only. Consumer shows help you reach customers directly and should be considered if your main goal is to make sales....