Typically, exhibit staffers are well equipped to interact with attendees and provide information immediately. But what happens when an unexpected question throws them for a loop? Matt Hill, President of The Hill Group, has a few tips on how to train your booth staff members to handle any situation. Prepare. Create a list of any odd questions your staffers received from attendees at the end of each day. Next, examine your company and industry...

Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

Rob Hamlin of Trade Show News Network, recently read a report regarding the proposed technology for the 2020 Summer Olympics in Tokyo. The report stated that there could be tech-savvy toilets that record blood pressure and body temperature. The report prompted Rob’s article, “How Much is Too Much When It Comes to Event Technology?” Rob suggests that technology could quickly become a distraction if trade show exhibitors continue to compete...

Often times, exhibitors competing against each other tend to opt for the biggest booth and most innovative gadgets possible. However, these types of trade show booths don’t necessarily stand out or help build relationships with attendees. Kristin Hovde of Smash Hit Displays has compiled a list of helpful tips to help you think outside the box in connecting with attendees. Booth staff interactions play a bigger in role in lead generation than...

Having high quality visuals displayed at your booth is one of the most important aspects of exhibiting at a trade show. Event Attendees can quickly identify poor quality from good quality work. Play it safe by seeking out printer referrals from a colleague when looking for a new resource. Custom print houses are typically very knowledgeable and can guide you through the print process if you are printing for the first time. They can also advise...