When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to...

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It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A...

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The International Consumer Electronics Show is the largest trade show in the United States by far. It sets the standard for new exhibiting trends, and this year’s event featured over 4,000 booths. Exhibitor Magazine editor Travis Stanton walked a total of 40 miles over the course of 4 days to see every single exhibit. Here are a few of his favorites from CES 2016. Intel Corp. featured an extravagant stand full of activities and presentations....

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Trade show participation is a great method to help you achieve multiple business goals. You can generate leads, promote products, build brand awareness, gain exposure, and so much more. The initial challenge is selecting an event that’s a good fit for your company. There are two main categories of trade shows: consumer and trade only. Consumer shows help you reach customers directly and should be considered if your main goal is to make sales....

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Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits...

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Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display. Location. Trade shows usually...

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